We’ve been involved with text message marketing since 2004, and still one of the most common questions we hear is the most general one – “What is SMS (or text message) marketing?” How Does Text Message Marketing Work? We like to answer this question with a quick walk-through that demonstrates how SMS marketing works: Step […]
Keyword Strategies for Segmenting Your SMS Marketing Database
Keywords are the mobile marketer’s best friend. A strategic use of keywords can provide vital information about those responding to your campaign. This information can then be used to segment your database so that you can tailor follow-up campaigns to suit each of your followers. Keywords can be used to identify where users obtained your […]
Using the Incentive to Qualify Leads in SMS Marketing
Incentive-based campaigns are a great way to generate new customer contacts. However, picking an appropriate incentive is the best way to generate a base that is truly interested in your business. Giveaways that offer a good or service related your business are more likely to attract opt-ins from a base that is actively interested in […]
Kill the Clipboard at Your Events and Grow Your Email List Faster
The clipboard method of collecting names and addresses is a staple of events and functions. Business owners and organizations are always eager to create a contact list of interested patrons, but this old-fashioned method of collecting email addresses is inefficient. If a person has poor handwriting an address might be entered into a […]
Why People Prefer SMS Marketing
There is a common misconception among businesses using SMS marketing for the first time: They fear that their attempts to reach out to their customer base via text message will be viewed as an annoyance. We here at JA.TXT would like to put that notion to rest. Not only will your customers not see your […]