1. All text messages are NOT created equal There is a big difference between SMS over a short code and SMS over email (also knows as “SMS over SMTP”). Some SMS suppliers use the email channel, or SMTP, to deliver outgoing text messages. The wireless carriers then pass those emails via text message to their […]
JA Interactive’s President to Speak at Akron’s Advertising Federation Luncheon on Mobile Marketing
Justin Mastrangelo, President of JA Interactive, is a self-proclaimed marketing technology “junkie”, who is quick to point out picking the right technology is crucial. JA Interactive specializes in providing the software and expertise to get the most out of text messaging and mobile marketing campaigns. Justin will speak at the August 31st luncheon for the Akron, […]