There have been several national brands adopting text messaging as part of their mobile strategy lately. We wanted to give you a quick overview of their campaigns – 7-Eleven increases in-store traffic with SMS The convenience store chain is using text messaging to distribute mobile coupons via a link in the message. The goal behind […]
QR Codes = Questionable Results
QR Codes seem to be popping up everywhere, in restaurants, on billboards, and even on the back of airline ticket stubs. But now QR codes are increasingly trending toward the bizarre. A few months ago, we made a blog post comparing to effectiveness of SMS to QR Codes. QR codes may still be a fashionable, […]
Why iMessage Will Not Affect SMS Marketing
Apple is coming out with a new technology called iMessage that allows iOS users (iPhones, iPads, and iPods) to send messages to each other without the use of SMS. This is very similar to BBM, or BlackBerry Messenger service. Recently, The Wall Street Journal published a review of this application. The advent of this new […]
Head-to-Head: SMS vs QR Codes
We hear it a lot – “Wouldn’t it be better to use a QR code rather than a text message call-to-action? QR codes are so cool!” It’s easy to get sucked into the “whiz-bang” factor of QR codes, but before you start printing them everywhere, let’s put SMS and QR codes head-to-head for 5 rounds. […]
SMS Coupons: 5 Reasons to Start Using Them Now
Last week we did a quick write-up on the Mobile Marketing Association’s recently released Best Practices for Mobile Coupons. Text message coupons are one of the easiest and most effective ways to begin a mobile couponing campaign, and here are five good reasons why: 1. Text messaging allows offers to be created instantly. One of […]
E-Mail Use Falls as Young People Flock to Text Messaging and Chat
Online chat and text messaging have been on the rise for years but are now getting close to superseding email just as they did phone calls. Most young people agree the problem with email is it involves a long process of logging in and typing out a subject line to send a message that may […]
Best Practices for Mobile Coupons from MMA
According to the Mobile Marketing Association 30% of US consumers are interested in mobile coupons. These coupons can be discovered and redeemed not only though SMS but mobile applications, mobile websites, Bluetooth, and barcodes as well. These guidelines published by the MMS on Tuesday (12/21/10) cover the following topics: The five stages of mobile price […]
Summary: Coupons, SMS to be most used form of mobile marketing by 2015
The following is a summary of a recent article on MobileMarketer.com: A study was conducted by mobileSquared (a mobile research agency) on behalf of Airwide Solutions (a mobile and wireless infrastructure provider). 61% of wireless carriers surveyed thought coupons or vouchers would become the dominant form of mobile marketing by 2015. “SMS is a tremendous […]
12 Reasons to Include SMS in Mobile Marketing Efforts
Here are some very good reasons why businesses should include text messaging as part of mobile and integrated marketing efforts from Technorati: The question many businesses are asking these days is whether it pays for them to advertise via SMS (Short Message Service) or what’s commonly referred to as text messaging. mobileSQUARED published an industry […]