Most retail companies depend upon loyal clientele for repeat business and the dilemma that they have faced over the years is how to keep them coming back on a steady basis? In today’s economy that question is even more important, but the challenge for most retail companies is how can they cost effectively keep the […]
Text Messaging is an Easy Call-to-Action
The card above was inserted into a restaurant check-fold. Let’s examine the call-to-action: You could – use your smartphone, if you have one, to go online and visit the web address, which was not mobile-optimized. First, you need a smartphone. Second, you need patience to wait for the site to load, find the content entry […]
Text Message Marketing for Minor League Sports
While SMS marketing could be used for any level of sports, its low cost and easy deployment makes it especially cost effective for minor league sports teams with smaller budgets than their major league counterparts. Most minor league teams do not have the staff or budget to manage costly direct mail campaigns and extensive media […]
SMS Marketing for Restaurants
One of the first industries to start using text message (SMS) marketing was the bar and restaurant industry. SMS marketing works well with the cyclical nature of their business and they have an on-site captive audience. While websites will always play an important part in marketing efforts, customers coming through the front door with their […]