SMS, or text messaging, is the most widely used mobile technology today and it can be a very effective way of gathering email subscribers away from the web. This tactic is especially useful for companies and non-profits who hold events, run traditional media, or have a significant number of visitors passing through their […]
Case Study: SMS Voting at the Akron Ad Fed ADDY Awards
About: The Akron chapter of the American Advertising Federation crowns a local People’s Choice Award each year during their ADDY Awards Ceremony. In the past, votes were collected via paper ballot during the event and tallied on-the-spot by volunteers. Challenge: The chapter was looking for a new way to capture votes that would require less […]
Using SMS Marketing for Email Capture and CRM
Christopher Penn of Blue Sky Factory recently described how their Publicaster email marketing software can use our SMS marketing software to not only capture an email address, but also transmit that address and other useful information into Salesforce (or another CRM system). The whole process starts when a user texts a specific keyword to the […]
6 Common Questions from Our First SMS Marketing Boot Camp Webinar
Thanks to everyone who joined us for our first SMS Marketing “Boot Camp” webinar last week. To those who missed it, don’t worry we’ll be holding another one soon. Be sure to signup for our newsletters so you get the announcement. First, 3 common questions we included in our presentation: Q: Does my audience really […]
5 Things We Learned About SMS Marketing in 2010
While we’ve been involved with text message marketing since 2005, we learned a few things in 2010 we thought were worth sharing: 1. Support, support, support is crucial (for the SMS campaign). Campaigns that were supported by media and signage delivered big results. Traditional media and text messaging were a great combination. SMS marketing efforts […]
Text Message Marketing for Minor League Sports
While SMS marketing could be used for any level of sports, its low cost and easy deployment makes it especially cost effective for minor league sports teams with smaller budgets than their major league counterparts. Most minor league teams do not have the staff or budget to manage costly direct mail campaigns and extensive media […]
SMS Marketing for Restaurants
One of the first industries to start using text message (SMS) marketing was the bar and restaurant industry. SMS marketing works well with the cyclical nature of their business and they have an on-site captive audience. While websites will always play an important part in marketing efforts, customers coming through the front door with their […]
SMS Coupons: 5 Reasons to Start Using Them Now
Last week we did a quick write-up on the Mobile Marketing Association’s recently released Best Practices for Mobile Coupons. Text message coupons are one of the easiest and most effective ways to begin a mobile couponing campaign, and here are five good reasons why: 1. Text messaging allows offers to be created instantly. One of […]
3 Reasons to Start an SMS Marketing Campaign in 2011
While most marketers are well aware of what mobile apps can do they tend to overlook the fact that text messaging still reigns as the most popular mobile activity (and in most age groups the most popular form of communication, period). SMS, unlike the ability to run apps, is available on nearly every active mobile […]
Creative SMS Marketing Campaigns: Coffee Sleeves
One of the most important aspects of an SMS marketing campaign is the delivery of the call to action. This is where the potential subscriber will see something that directs them to text a keyword to a 5-digit shortcode. Obviously you want them to see this when they have a chance to pull out their […]