Apple is coming out with a new technology called iMessage that allows iOS users (iPhones, iPads, and iPods) to send messages to each other without the use of SMS. This is very similar to BBM, or BlackBerry Messenger service. Recently, The Wall Street Journal published a review of this application. The advent of this new […]
JA.TXT Announces SMS Marketing and Email Integration
New Partnership with Blue Sky Factory Allows Marketers to Seamlessly Grow Their Audience PITTSBURGH, PA (FEBRUARY 15, 2011) – JA Interactive, developers of the JA.TXT SMS marketing software, has announced opt-in integration with the Publicaster email marketing platform from Blue Sky Factory. With this integration, potential customers will be able to subscribe to a company’s […]
SMS Coupons: 5 Reasons to Start Using Them Now
Last week we did a quick write-up on the Mobile Marketing Association’s recently released Best Practices for Mobile Coupons. Text message coupons are one of the easiest and most effective ways to begin a mobile couponing campaign, and here are five good reasons why: 1. Text messaging allows offers to be created instantly. One of […]
E-Mail Use Falls as Young People Flock to Text Messaging and Chat
Online chat and text messaging have been on the rise for years but are now getting close to superseding email just as they did phone calls. Most young people agree the problem with email is it involves a long process of logging in and typing out a subject line to send a message that may […]
Best Practices for Mobile Coupons from MMA
According to the Mobile Marketing Association 30% of US consumers are interested in mobile coupons. These coupons can be discovered and redeemed not only though SMS but mobile applications, mobile websites, Bluetooth, and barcodes as well. These guidelines published by the MMS on Tuesday (12/21/10) cover the following topics: The five stages of mobile price […]
SMS Marketing Delivers 1,650% Return on Investment
Back in April MobileMarketer.com reported on the results of mobile couponing campaign by Scotty P’s Hamburgers in Texas. We refer to these results many times when explaining the very high ROI text message marketing can deliver. Here is a quick summary: Scotty P’s Hamburgers needed to increase sales during lunch and reach customers based on […]
Summary: Coupons, SMS to be most used form of mobile marketing by 2015
The following is a summary of a recent article on MobileMarketer.com: A study was conducted by mobileSquared (a mobile research agency) on behalf of Airwide Solutions (a mobile and wireless infrastructure provider). 61% of wireless carriers surveyed thought coupons or vouchers would become the dominant form of mobile marketing by 2015. “SMS is a tremendous […]
Summary: Why SMS Marketing Makes Sense for Small Business
Here is a quick recap of this recent Mashable article about SMS marketing and small businesses: Smartphone adoption has been slower than expected but nearly all US mobile phones can send and receive text messages. Because SMS marketing is still somewhat uncommon companies who use this channel now have a chance to innovate and open […]
Why SMS Marketing Shouldn’t Be Overlooked as Mobile Marketers Seek Out Complexity
When discussing mobile marketing strategy with our clients we’re always quick to remind them making the solution more complex does not necessarily increase the results. One of the main reasons we were drawn to text message marketing back in 2005 was because of its simplicity and cost-effectiveness. This article from Mobile Marketing Watch is a […]
12 Reasons to Include SMS in Mobile Marketing Efforts
Here are some very good reasons why businesses should include text messaging as part of mobile and integrated marketing efforts from Technorati: The question many businesses are asking these days is whether it pays for them to advertise via SMS (Short Message Service) or what’s commonly referred to as text messaging. mobileSQUARED published an industry […]