You know something you don’t hear very often in a radio spot? “Send us an email to be entered into a contest to win…” Have you ever been to a rally where the speaker told everyone to send an email to get involved? When you’re walking down the street you never see an […]
Kill Fewer Trees at Your Next Event, Use SMS Marketing
This isn’t a bunch of reasons how you can be more “green” at your next event. This is three ways you can eliminate paper using text messaging. These ideas will save you hassle, help you run a better event, and make your attendees happier at the same time. 1. No more fishbowls Not only do […]
4 Ways to Prevent Text Message Coupons from Being Abused
For many businesses text message coupons and offers are an integral part of their SMS marketing. While sometimes overuse of these offers isn’t discouraged there are other times when redemption amounts need to be controlled. Here are four ways to prevent your next SMS coupon or offer from getting out of control: 1. Use expiration […]
3 Ways Mobile Marketing is Much More than Apps and Search
When most marketers think about mobile marketing two tactics sometimes come to mind before anything else; mobile apps and search. While for some businesses these tactics may be great opportunities, there are certainly many organizations without a good reason for an app or an audience who is not currently searching for them using their smartphones. […]
How Text Message Voting Helped the South Side Soup Contest Run a Better Event
Background: The South Side Soup Contest is an annual volunteer-driven event in the South Side neighborhood of Pittsburgh. Each February soup lovers spend one Saturday afternoon visiting different retail locations to sample soups made by local restaurants. As part of this event the attendees are able to vote for their favorite soup in different categories. […]
4 Ways to Use Text Message Marketing at Your Next Event
Looking for a way incorporate some mobile marketing at your next event? Here are four ways you can use text messaging to engage your audience and build a database – 1. Email capture Stop putting out the same old clipboard and trying to convince attendees to scribble down their email address. Make it easier on […]
Retail SMS Marketing
Most retail companies depend upon loyal clientele for repeat business and the dilemma that they have faced over the years is how to keep them coming back on a steady basis? In today’s economy that question is even more important, but the challenge for most retail companies is how can they cost effectively keep the […]
Webinar: Holy @#&%! What about Mobile Marketing?!?
On February 2nd at 2pm EST, JA.TXT will be co-hosting a free webinar on Mobile Marketing. This webinar will be presented by Justin Mastrangelo of JA Interactive and Jon-Mikel Bailey from Wood Street. Learn What Mobile Is… and Isn’t. Not sure if your organization can benefit from mobile marketing? Hesitant to invest in new technologies […]
Text Messaging is an Easy Call-to-Action
The card above was inserted into a restaurant check-fold. Let’s examine the call-to-action: You could – use your smartphone, if you have one, to go online and visit the web address, which was not mobile-optimized. First, you need a smartphone. Second, you need patience to wait for the site to load, find the content entry […]
JA.TXT Receives Two Honors from the American Marketing Association
Text message marketing platform takes home honors in the Media & Marketing Services category and the prestigious Grand Marketer of the Year award. PITTSBURGH, PA (January 5, 2012) – JA.TXT, a text message marketing platform developed by JA Interactive, a firm founded in 2003 that specializing in digital marketing technologies, received two honors at the […]