One of the disadvantages of text message marketing is the 160 character limit. It can be hard to get the details across let alone the story or feeling behind a message within this limitation. Video is a great way to provide more information, an interview, or an entertaining clip within a text message. With smartphone […]
What is SMS Marketing?
We’ve been involved with text message marketing since 2004, and still one of the most common questions we hear is the most general one – “What is SMS (or text message) marketing?” How Does Text Message Marketing Work? We like to answer this question with a quick walk-through that demonstrates how SMS marketing works: Step […]
Why Traditional Media Needs Text Messaging
You’re listening to the radio while you’re getting ready for work when an ad comes on talking about an upcoming concert. You’re sitting on your couch watching TV when a commercial tells you about a new product that sounds interesting. You’re waiting for your dentist when you see an ad in a magazine for something […]
3 Reasons To Start Your Mobile Marketing With Text Messaging
What do you think of when someone says “mobile marketing”? Smartphone apps? A mobile website? QR codes? While these may be the first thoughts that pop into your head, they may not be the best first steps in mobile marketing. What about good old fashioned text messaging? You know, that technology I’m guessing you probably […]
Add a Text Message Marketing Component to Your Groupon Campaign to Boost Its Impact
Adding a SMS component to any marketing campaign is a quick, cheap, and easy way to maximize its effectiveness. This is especially so for businesses engaged in marketing campaigns that involve special deals on a group-buying site like Groupon. Adding a strategy to such a campaign that captures text messaging contact information is a great […]
QR Codes = Questionable Results
QR Codes seem to be popping up everywhere, in restaurants, on billboards, and even on the back of airline ticket stubs. But now QR codes are increasingly trending toward the bizarre. A few months ago, we made a blog post comparing to effectiveness of SMS to QR Codes. QR codes may still be a fashionable, […]
Text Message Marketing Targets Everyone
If you think texting is just for kids, you may be getting old. Some businesses still believe that a text messaging campaign will only reach young people, but recent research shows that this is simply not the case. Already persons in their 20s, 30s, and 40s are sending more text messages than making phone calls. […]
Keyword Strategies for Segmenting Your SMS Marketing Database
Keywords are the mobile marketer’s best friend. A strategic use of keywords can provide vital information about those responding to your campaign. This information can then be used to segment your database so that you can tailor follow-up campaigns to suit each of your followers. Keywords can be used to identify where users obtained your […]
Using the Incentive to Qualify Leads in SMS Marketing
Incentive-based campaigns are a great way to generate new customer contacts. However, picking an appropriate incentive is the best way to generate a base that is truly interested in your business. Giveaways that offer a good or service related your business are more likely to attract opt-ins from a base that is actively interested in […]
Kill the Clipboard at Your Events and Grow Your Email List Faster
The clipboard method of collecting names and addresses is a staple of events and functions. Business owners and organizations are always eager to create a contact list of interested patrons, but this old-fashioned method of collecting email addresses is inefficient. If a person has poor handwriting an address might be entered into a […]