When discussing mobile marketing strategy with our clients we’re always quick to remind them making the solution more complex does not necessarily increase the results. One of the main reasons we were drawn to text message marketing back in 2005 was because of its simplicity and cost-effectiveness. This article from Mobile Marketing Watch is a […]
5 Important Things You Should Know Before Starting a Text Message Marketing Campaign
1. All text messages are NOT created equal There is a big difference between SMS over a short code and SMS over email (also knows as “SMS over SMTP”). Some SMS suppliers use the email channel, or SMTP, to deliver outgoing text messages. The wireless carriers then pass those emails via text message to their […]
12 Reasons to Include SMS in Mobile Marketing Efforts
Here are some very good reasons why businesses should include text messaging as part of mobile and integrated marketing efforts from Technorati: The question many businesses are asking these days is whether it pays for them to advertise via SMS (Short Message Service) or what’s commonly referred to as text messaging. mobileSQUARED published an industry […]
Adults catching up to teens when it comes to text messaging
Grown-ups don’t text as much as teens — at least not yet. A new survey suggests they may be catching up. About 72 percent of adult mobile phone users send text messages with their phones, according to a report released Thursday from the Pew Research Center. That’s up from 65 percent just a year ago. […]
Case Study: LASIK Vision Center
About: This company offers multiple laser vision correction procedures and in the past their radio spots were used to drive website traffic and calls into their offices for LASIK consultations. Challenge: As with any traditional media, they had trouble measuring the effectiveness of the radio spots and correlating consultation appointments to these media purchases. Solution: […]
JA Interactive’s President to Speak at Akron’s Advertising Federation Luncheon on Mobile Marketing
Justin Mastrangelo, President of JA Interactive, is a self-proclaimed marketing technology “junkie”, who is quick to point out picking the right technology is crucial. JA Interactive specializes in providing the software and expertise to get the most out of text messaging and mobile marketing campaigns. Justin will speak at the August 31st luncheon for the Akron, […]
Case Study: Political Campaign & Zip Code Targeting
About: A candidate up for a state-wide re-election wanted to send breaking news announcements and a voting-day reminder via text message to their supporters. This technology would allow them to communicate with their voting audience in a more time-effective manner than email. Challenge: Because campaign media, and events, would occur throughout the entire state the […]