New Partnership with Blue Sky Factory Allows Marketers to Seamlessly Grow Their Audience

PITTSBURGH, PA (FEBRUARY 15, 2011) – JA Interactive, developers of the JA.TXT SMS marketing software, has announced opt-in integration with the Publicaster email marketing platform from Blue Sky Factory.  With this integration, potential customers will be able to subscribe to a company’s email marketing list via text message.

“SMS and email marketing integration gives companies a new way to grow and continuously build their audience. Users are able to grow their email marketing and mobile subscriber databases at the same time,” said Justin Mastrangelo, President of JA Interactive.

Organizations using this technology have been able to add new subscribers to their email database in places where they weren’t able to before. Many of these marketers ask mobile users for their email address to send them more information about a product, service, or survey, or to complete a contest entry.

“One Blue Sky Factory client is using the big screen at minor league hockey games to run an ongoing contest via SMS and email. They’ve seen a large uptick in new email subscribers during every home game,” said Sean McGarry, a Blue Sky Factory Client Services Manager.  “We are always looking for new ways to help our clients build their email marketing database, and using SMS is a great opportunity to do this.”

“In the future, I see this as an opportunity to take advantage of the immediate nature of text messaging, but also deliver expanded content through email,” said Mastrangelo.

About JA Interactive

Based in Pittsburgh, PA, JA Interactive has specialized in integrated digital marketing products and services since 2003.  JA.TXT, their web-based SMS marketing software, allows clients to build and manage text message marketing campaigns that increase sales and drive customer interactions.  Their staff assists clients with mobile marketing strategy as well as custom SMS app development.  Visit www.jatxt.com or call 866.932.0999 for more information.

About Blue Sky Factory

Blue Sky Factory is an industry leading email service provider.  Through their web-based email marketing application Publicaster and commitment to exceptional client services, Blue Sky Factory helps companies grow their business through email marketing.  By integrating their online platform with industry-standard tools including Google Analytics, Salesforce.com, and prominent social networks like Twitter, Facebook, and LinkedIn, Blue Sky Factory provides marketers with the tools they need to create, deliver, and track full customizable online marketing campaigns.  Founded in 2001, Blue Sky Factory works with clients in industries including tourism, communications, education, entertainment, finance, government, healthcare, retail, and technology.  Visit www.blueskyfactory.com or call 866.216.2583 for more information.