There have been several national brands adopting text messaging as part of their mobile strategy lately. We wanted to give you a quick overview of their campaigns – 7-Eleven increases in-store traffic with SMS The convenience store chain is using text messaging to distribute mobile coupons via a link in the message. The goal behind […]
SMS Marketing for Restaurants
One of the first industries to start using text message (SMS) marketing was the bar and restaurant industry. SMS marketing works well with the cyclical nature of their business and they have an on-site captive audience. While websites will always play an important part in marketing efforts, customers coming through the front door with their […]
SMS Coupons: 5 Reasons to Start Using Them Now
Last week we did a quick write-up on the Mobile Marketing Association’s recently released Best Practices for Mobile Coupons. Text message coupons are one of the easiest and most effective ways to begin a mobile couponing campaign, and here are five good reasons why: 1. Text messaging allows offers to be created instantly. One of […]