Online chat and text messaging have been on the rise for years but are now getting close to superseding email just as they did phone calls. Most young people agree the problem with email is it involves a long process of logging in and typing out a subject line to send a message that may […]
Best Practices for Mobile Coupons from MMA
According to the Mobile Marketing Association 30% of US consumers are interested in mobile coupons. These coupons can be discovered and redeemed not only though SMS but mobile applications, mobile websites, Bluetooth, and barcodes as well. These guidelines published by the MMS on Tuesday (12/21/10) cover the following topics: The five stages of mobile price […]
3 Reasons to Start an SMS Marketing Campaign in 2011
While most marketers are well aware of what mobile apps can do they tend to overlook the fact that text messaging still reigns as the most popular mobile activity (and in most age groups the most popular form of communication, period). SMS, unlike the ability to run apps, is available on nearly every active mobile […]
Summary: Coupons, SMS to be most used form of mobile marketing by 2015
The following is a summary of a recent article on MobileMarketer.com: A study was conducted by mobileSquared (a mobile research agency) on behalf of Airwide Solutions (a mobile and wireless infrastructure provider). 61% of wireless carriers surveyed thought coupons or vouchers would become the dominant form of mobile marketing by 2015. “SMS is a tremendous […]
Summary: Why SMS Marketing Makes Sense for Small Business
Here is a quick recap of this recent Mashable article about SMS marketing and small businesses: Smartphone adoption has been slower than expected but nearly all US mobile phones can send and receive text messages. Because SMS marketing is still somewhat uncommon companies who use this channel now have a chance to innovate and open […]
12 Reasons to Include SMS in Mobile Marketing Efforts
Here are some very good reasons why businesses should include text messaging as part of mobile and integrated marketing efforts from Technorati: The question many businesses are asking these days is whether it pays for them to advertise via SMS (Short Message Service) or what’s commonly referred to as text messaging. mobileSQUARED published an industry […]