QR Codes seem to be popping up everywhere, in restaurants, on billboards, and even on the back of airline ticket stubs. But now QR codes are increasingly trending toward the bizarre. A few months ago, we made a blog post comparing to effectiveness of SMS to QR Codes. QR codes may still be a fashionable, […]
Ford and SMS Marketing Campaigns that Fail
Sometimes there’s a fine line in direct marketing (and social media) between cultivating a relationship and spamming. In this case I’m pretty sure Ford drives (pun intended) right over the line without even seeing it. Several months ago I opted-into a mobile marketing campaign run by Ford. I saw a television commercial for the new […]
5 Things We Learned About SMS Marketing in 2010
While we’ve been involved with text message marketing since 2005, we learned a few things in 2010 we thought were worth sharing: 1. Support, support, support is crucial (for the SMS campaign). Campaigns that were supported by media and signage delivered big results. Traditional media and text messaging were a great combination. SMS marketing efforts […]
Best Practices for Mobile Coupons from MMA
According to the Mobile Marketing Association 30% of US consumers are interested in mobile coupons. These coupons can be discovered and redeemed not only though SMS but mobile applications, mobile websites, Bluetooth, and barcodes as well. These guidelines published by the MMS on Tuesday (12/21/10) cover the following topics: The five stages of mobile price […]
Creative SMS Marketing Campaigns: Coffee Sleeves
One of the most important aspects of an SMS marketing campaign is the delivery of the call to action. This is where the potential subscriber will see something that directs them to text a keyword to a 5-digit shortcode. Obviously you want them to see this when they have a chance to pull out their […]
SMS Marketing Tips & Tricks: Make the Incentive as Immediate as Possible
We were working with the Washington Wild Things (a minor league baseball team near Pittsburgh) this summer on growing their text messaging list during games. They were running a promotion during the first month of the season where fans at the homes games could text-in for the chance to win a prize given away at […]
5 Important Things You Should Know Before Starting a Text Message Marketing Campaign
1. All text messages are NOT created equal There is a big difference between SMS over a short code and SMS over email (also knows as “SMS over SMTP”). Some SMS suppliers use the email channel, or SMTP, to deliver outgoing text messages. The wireless carriers then pass those emails via text message to their […]