There have been several national brands adopting text messaging as part of their mobile strategy lately. We wanted to give you a quick overview of their campaigns – 7-Eleven increases in-store traffic with SMS The convenience store chain is using text messaging to distribute mobile coupons via a link in the message. The goal behind […]
How to Use SMS to Grow Your Opt-In Email List
You know something you don’t hear very often in a radio spot? “Send us an email to be entered into a contest to win…” Have you ever been to a rally where the speaker told everyone to send an email to get involved? When you’re walking down the street you never see an […]
3 Ways Mobile Marketing is Much More than Apps and Search
When most marketers think about mobile marketing two tactics sometimes come to mind before anything else; mobile apps and search. While for some businesses these tactics may be great opportunities, there are certainly many organizations without a good reason for an app or an audience who is not currently searching for them using their smartphones. […]
What is SMS Marketing?
We’ve been involved with text message marketing since 2004, and still one of the most common questions we hear is the most general one – “What is SMS (or text message) marketing?” How Does Text Message Marketing Work? We like to answer this question with a quick walk-through that demonstrates how SMS marketing works: Step […]
Add a Text Message Marketing Component to Your Groupon Campaign to Boost Its Impact
Adding a SMS component to any marketing campaign is a quick, cheap, and easy way to maximize its effectiveness. This is especially so for businesses engaged in marketing campaigns that involve special deals on a group-buying site like Groupon. Adding a strategy to such a campaign that captures text messaging contact information is a great […]
QR Codes = Questionable Results
QR Codes seem to be popping up everywhere, in restaurants, on billboards, and even on the back of airline ticket stubs. But now QR codes are increasingly trending toward the bizarre. A few months ago, we made a blog post comparing to effectiveness of SMS to QR Codes. QR codes may still be a fashionable, […]
Text Message Marketing Targets Everyone
If you think texting is just for kids, you may be getting old. Some businesses still believe that a text messaging campaign will only reach young people, but recent research shows that this is simply not the case. Already persons in their 20s, 30s, and 40s are sending more text messages than making phone calls. […]
Why iMessage Will Not Affect SMS Marketing
Apple is coming out with a new technology called iMessage that allows iOS users (iPhones, iPads, and iPods) to send messages to each other without the use of SMS. This is very similar to BBM, or BlackBerry Messenger service. Recently, The Wall Street Journal published a review of this application. The advent of this new […]
How Do You Know If You Can Benefit from Text Message (SMS) Marketing?
The poet John Greenleaf Whittier wrote that the saddest words are: “It might have been!” Whether it’s being too shy to ask for the number of that hot girl in geometry class, forgetting to play your lottery number and then having it hit, or failing to answer when opportunity knocks, no one wants to miss […]
Head-to-Head: SMS vs QR Codes
We hear it a lot – “Wouldn’t it be better to use a QR code rather than a text message call-to-action? QR codes are so cool!” It’s easy to get sucked into the “whiz-bang” factor of QR codes, but before you start printing them everywhere, let’s put SMS and QR codes head-to-head for 5 rounds. […]