Here is a quick recap of this recent Mashable article about SMS marketing and small businesses: Smartphone adoption has been slower than expected but nearly all US mobile phones can send and receive text messages. Because SMS marketing is still somewhat uncommon companies who use this channel now have a chance to innovate and open […]
Why SMS Marketing Shouldn’t Be Overlooked as Mobile Marketers Seek Out Complexity
When discussing mobile marketing strategy with our clients we’re always quick to remind them making the solution more complex does not necessarily increase the results. One of the main reasons we were drawn to text message marketing back in 2005 was because of its simplicity and cost-effectiveness. This article from Mobile Marketing Watch is a […]
12 Reasons to Include SMS in Mobile Marketing Efforts
Here are some very good reasons why businesses should include text messaging as part of mobile and integrated marketing efforts from Technorati: The question many businesses are asking these days is whether it pays for them to advertise via SMS (Short Message Service) or what’s commonly referred to as text messaging. mobileSQUARED published an industry […]