We’ve helped many clients run text messaging giveaways. This is where the audience sends a text message, and maybe even responds via SMS with their email address, to win a prize. The mobile numbers and email addresses are stored in a database for future messages and the winner is chosen. When we’re working with the […]
How to Use SMS to Grow Your Opt-In Email List
You know something you don’t hear very often in a radio spot? “Send us an email to be entered into a contest to win…” Have you ever been to a rally where the speaker told everyone to send an email to get involved? When you’re walking down the street you never see an […]
Add a Text Message Marketing Component to Your Groupon Campaign to Boost Its Impact
Adding a SMS component to any marketing campaign is a quick, cheap, and easy way to maximize its effectiveness. This is especially so for businesses engaged in marketing campaigns that involve special deals on a group-buying site like Groupon. Adding a strategy to such a campaign that captures text messaging contact information is a great […]
QR Codes = Questionable Results
QR Codes seem to be popping up everywhere, in restaurants, on billboards, and even on the back of airline ticket stubs. But now QR codes are increasingly trending toward the bizarre. A few months ago, we made a blog post comparing to effectiveness of SMS to QR Codes. QR codes may still be a fashionable, […]
Text Message Marketing & Mobile Websites, a Powerful Combo
How can Text Messaging and Mobile Web Sites be a powerful Mobile Marketing Combination? Let’s start off with the basics: Text Message Marketing This is when you use a 5 or 6 digit shortcode to create an interaction between your organization and your audience. The user will be instructed to text a keyword to a shortcode […]
5 Things We Learned About SMS Marketing in 2010
While we’ve been involved with text message marketing since 2005, we learned a few things in 2010 we thought were worth sharing: 1. Support, support, support is crucial (for the SMS campaign). Campaigns that were supported by media and signage delivered big results. Traditional media and text messaging were a great combination. SMS marketing efforts […]