There have been several national brands adopting text messaging as part of their mobile strategy lately. We wanted to give you a quick overview of their campaigns – 7-Eleven increases in-store traffic with SMS The convenience store chain is using text messaging to distribute mobile coupons via a link in the message. The goal behind […]
4 Ways to Prevent Text Message Coupons from Being Abused
For many businesses text message coupons and offers are an integral part of their SMS marketing. While sometimes overuse of these offers isn’t discouraged there are other times when redemption amounts need to be controlled. Here are four ways to prevent your next SMS coupon or offer from getting out of control: 1. Use expiration […]