How can Text Messaging and Mobile Web Sites be a powerful Mobile Marketing Combination? Let’s start off with the basics: Text Message Marketing This is when you use a 5 or 6 digit shortcode to create an interaction between your organization and your audience. The user will be instructed to text a keyword to a shortcode […]
How Do You Know If You Can Benefit from Text Message (SMS) Marketing?
The poet John Greenleaf Whittier wrote that the saddest words are: “It might have been!” Whether it’s being too shy to ask for the number of that hot girl in geometry class, forgetting to play your lottery number and then having it hit, or failing to answer when opportunity knocks, no one wants to miss […]
Ford and SMS Marketing Campaigns that Fail
Sometimes there’s a fine line in direct marketing (and social media) between cultivating a relationship and spamming. In this case I’m pretty sure Ford drives (pun intended) right over the line without even seeing it. Several months ago I opted-into a mobile marketing campaign run by Ford. I saw a television commercial for the new […]
Head-to-Head: SMS vs QR Codes
We hear it a lot – “Wouldn’t it be better to use a QR code rather than a text message call-to-action? QR codes are so cool!” It’s easy to get sucked into the “whiz-bang” factor of QR codes, but before you start printing them everywhere, let’s put SMS and QR codes head-to-head for 5 rounds. […]
Using Text Messaging to Grow Your Email Marketing Database
SMS, or text messaging, is the most widely used mobile technology today and it can be a very effective way of gathering email subscribers away from the web. This tactic is especially useful for companies and non-profits who hold events, run traditional media, or have a significant number of visitors passing through their […]
6 Common Questions from Our First SMS Marketing Boot Camp Webinar
Thanks to everyone who joined us for our first SMS Marketing “Boot Camp” webinar last week. To those who missed it, don’t worry we’ll be holding another one soon. Be sure to signup for our newsletters so you get the announcement. First, 3 common questions we included in our presentation: Q: Does my audience really […]
3 Reasons Your Competition is NOT Using SMS Marketing (and you should)
As marketers we have a limited amount of time, and budget, to pursue all the various new marketing technologies out there. Sometimes we tend to follow what our competition is doing and then try to do it better. Sometimes this works, but most times it’s better to be first. Here are 3 reasons your competition […]
Metro Monday: Pittsburgh, PA
Because JA.TXT was founded in Pittsburgh this is the location of our original clients who gave us a chance before anyone else. One of the first was the American Marketing Association of Pittsburgh. We’ve helped them run text message marketing campaigns for giveaways at events, commercials on television, and even questions from the audience at […]
Metro Monday: Cleveland, OH
Our friends at the Direct Marketing Association (DMA) of Cleveland were our first clients in the northern Ohio area. Their association has been using JA.TXT to drive early registration and last-minute attendance to their monthly events since the summer of 2009. We have had the pleasure of attending a few events and we have always […]
Metro Monday: Baltimore, MD
We started helping a few clients in Baltimore with text message marketing after we connected with the email marketing experts over at Blue Sky Factory. We help their clients with SMS and they help our clients with email marketing (it’s a match made in heaven). If you haven’t taken a look at their Publicaster email […]