Back in April MobileMarketer.com reported on the results of mobile couponing campaign by Scotty P’s Hamburgers in Texas. We refer to these results many times when explaining the very high ROI text message marketing can deliver. Here is a quick summary: Scotty P’s Hamburgers needed to increase sales during lunch and reach customers based on […]
SMS Marketing Tips & Tricks: Make the Incentive as Immediate as Possible
We were working with the Washington Wild Things (a minor league baseball team near Pittsburgh) this summer on growing their text messaging list during games. They were running a promotion during the first month of the season where fans at the homes games could text-in for the chance to win a prize given away at […]
5 Important Things You Should Know Before Starting a Text Message Marketing Campaign
1. All text messages are NOT created equal There is a big difference between SMS over a short code and SMS over email (also knows as “SMS over SMTP”). Some SMS suppliers use the email channel, or SMTP, to deliver outgoing text messages. The wireless carriers then pass those emails via text message to their […]
Case Study: LASIK Vision Center
About: This company offers multiple laser vision correction procedures and in the past their radio spots were used to drive website traffic and calls into their offices for LASIK consultations. Challenge: As with any traditional media, they had trouble measuring the effectiveness of the radio spots and correlating consultation appointments to these media purchases. Solution: […]